Privacy Policy

Effective Date: January 1, 2024
Last Updated: February 3, 2026

RoofVista ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services.

1. Information We Collect

Personal Information

We may collect personal information that you provide directly to us, including:

• Name and contact information (email address, phone number, mailing address)
• Property address for roofing quotes
• Payment information (processed securely through third-party providers)
• Communications you send to us
• Account credentials

Automatically Collected Information

When you use our services, we automatically collect:

• Device information (IP address, browser type, operating system)
• Usage data (pages visited, time spent, clicks, search queries)
• Location data (with your permission)
• Cookies and similar tracking technologies

Property Information

We use satellite imagery and public records to gather information about properties, including roof measurements, property characteristics, and geographic data.

Sensitive Personal Information

Under certain state privacy laws, "sensitive personal information" requires additional protections. We may collect the following categories of sensitive information:

• Precise Geolocation: Property addresses used to generate roofing quotes (with your consent when you enter an address)
• Financial Information: Payment details processed securely through third-party payment processors (we do not store full payment card numbers)

We use sensitive personal information only for the purposes disclosed in this policy and as permitted by law. You may limit the use of your sensitive personal information by contacting us at privacy@roofvista.com.

2. How We Use Your Information

We use the information we collect to:

• Provide instant roofing quotes and connect you with contractors
• Process and manage your requests
• Communicate with you about our services
• Improve and personalize your experience
• Send marketing communications (with your consent)
• Detect and prevent fraud
• Comply with legal obligations
• Analyze usage patterns and improve our services

3. How We Share Your Information

We may share your information with:

Contractors

When you request quotes, we share your contact information and project details with selected contractors in our network. You control which contractors receive your information.

Service Providers

We work with third-party service providers who help us operate our business, including hosting, analytics, payment processing, and customer support.

Legal Requirements

We may disclose information if required by law, court order, or government request, or if we believe disclosure is necessary to protect rights, property, or safety.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

4. Data Security

We implement industry-standard security measures to protect your information, including:

• Encryption of sensitive data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication
• Employee training on data protection

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

5. Your Rights and Choices

Access and Updates

You can access and update your personal information through your account settings or by contacting us.

Marketing Communications

You can opt out of marketing emails by clicking the unsubscribe link or contacting us. Note that you may still receive transactional communications.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience. These include:

• Essential Cookies: Required for basic site functionality (session management, security). Duration: Session to 1 year.
• Analytics Cookies: Help us understand how visitors use our site (page views, navigation paths). Duration: Up to 2 years.
• Functional Cookies: Remember your preferences (language, region). Duration: Up to 1 year.
• Marketing Cookies: Used to deliver relevant advertisements (only with your consent). Duration: Up to 1 year.

Managing Cookie Preferences: Most browsers allow you to manage cookie preferences through settings. You can block or delete cookies, though this may limit some features of our service. We also provide a cookie preference banner on your first visit.

For more information about opting out of interest-based advertising, visit the Digital Advertising Alliance at optout.aboutads.info.

Do Not Track

We do not currently respond to Do Not Track signals, but we limit tracking to essential functions and analytics.

6. Data Retention

We retain your information for as long as necessary to provide our services and comply with legal obligations. Typically:

• Account information: Until account deletion
• Quote data: 7 years for legal compliance
• Marketing data: Until opt-out
• Analytics data: 2 years

7. Children's Privacy

Our services are not intended for children under 18. We do not knowingly collect information from children. If we learn we have collected information from a child, we will delete it promptly.

8. State Privacy Rights

Depending on your state of residence, you may have additional privacy rights under state law. We are committed to complying with applicable state privacy regulations.

California (CCPA/CPRA)

California residents have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:

• Right to know what personal information we collect, use, disclose, and sell
• Right to delete personal information
• Right to correct inaccurate personal information
• Right to opt-out of the sale or sharing of personal information
• Right to limit use of sensitive personal information
• Right to non-discrimination for exercising privacy rights

Virginia (VCDPA)

Virginia residents have rights under the Virginia Consumer Data Protection Act, including:

• Right to confirm whether we are processing your personal data
• Right to access and obtain a copy of your personal data
• Right to correct inaccuracies
• Right to delete personal data
• Right to opt-out of targeted advertising, sale of personal data, and profiling
• Right to appeal our decision regarding your request

Colorado (CPA), Connecticut (CTDPA), and Other States

Residents of Colorado, Connecticut, Utah, Texas, Oregon, Montana, and other states with comprehensive privacy laws have similar rights, which may include:

• Right to access, correct, and delete personal data
• Right to data portability
• Right to opt-out of targeted advertising and data sales
• Right to opt-out of profiling for decisions that produce legal or significant effects
• Right to appeal our decision regarding your request

How to Exercise Your Rights

To submit a privacy rights request, you may:

• Email us at privacy@roofvista.com
• Call us toll-free at 1-800-ROOFVIST
• Submit a request through our online privacy request form

Verification: To protect your privacy, we will verify your identity before processing your request. This may include confirming your email address, property address, or other information you previously provided to us.

Authorized Agents: You may designate an authorized agent to make requests on your behalf. We may require proof of your written authorization and verify your identity directly.

Response Time: We will respond to your request within 45 days. If we need additional time (up to 45 more days), we will notify you of the extension and the reason for it.

Do Not Sell or Share My Personal Information

We do not sell your personal information in the traditional sense. However, sharing information with contractors to provide you with quotes may constitute "sharing" under some state laws. You may opt-out of this sharing by emailing privacy@roofvista.com with the subject line "Do Not Share My Information" or by adjusting your preferences in your account settings. Note that opting out may limit our ability to connect you with contractors for quotes.

9. International Users

Our services are intended for users in the United States. If you access our services from outside the US, please be aware that your information may be transferred to and processed in the US.

10. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of material changes by posting the new policy and updating the effective date. Your continued use of our services after changes constitutes acceptance.

11. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us: